Why Advertise with Fine Music Radio?
FMR offers the advertiser a lucrative market across the Cape Peninsula. Within our footprint we have some 29 000 regular listeners with a discerning lifestyle as evidenced by the fact that 80% of our listeners are in the top (8 – 10) LSM groupings. We are proud of the fact that one of our big-ticket clients in the travel industry tells us that 75% of his business comes from FMR listeners.
FMR listeners are extremely loyal; 89% listen every day, of which 50% listen more than 3 hours per weekday and 30% during the weekend. This committed listenership provides a good return on your advertising spend.
We have a gender split of approximately 50/50 and the average age of our listeners is in the 45 – 50 range.
For contracts over a certain value we offer exposure on the FMR website, which has roughly 9 000 monthly visitors and online streaming. FMR is actively involved in social media and currently has over 3 050 interested Facebook followers.
If you would like to discuss your individual advertising requirements please don’t hesitate to contact us.
101.3 Greater Cape Town
107.9 Fish Hoek / Noordhoek
97.1 Atlantic Seaboard
94.7 Hout Bay / Llandudno
Listeners per week 29 000
LSM 8-10 80%
Ages 15-34 32%
Ages 35+ 62%
Online visits (per month) 9 000
Facebook followers Over 3 050