Why FMR?


Why Advertise with Fine Music Radio?

FMR offers the advertiser a lucrative market across the Cape Peninsula. Within our footprint we have some 29 000 regular listeners with a discerning lifestyle as evidenced by the fact that 80% of our listeners are in the top (8 – 10) LSM groupings. We are proud of the fact that one of our big-ticket clients in the travel industry tells us that 75% of his business comes from FMR listeners.

FMR listeners are extremely loyal; 89% listen every day, of which 50% listen more than 3 hours per weekday and 30% during the weekend. This committed listenership provides a good return on your advertising spend.

We have a gender split of approximately 50/50 and the average age of our listeners is in the 45 – 50 range.

For contracts over a certain value we offer exposure on the FMR website, which has roughly 9 000 monthly visitors and online streaming. FMR is actively involved in social media and currently has over 3 050 interested Facebook followers.

If you would like to discuss your individual advertising requirements please don’t hesitate to contact us.


101.3     Greater Cape Town
107.9     Fish Hoek / Noordhoek
97.1       Atlantic Seaboard
94.7       Hout Bay / Llandudno


Listeners per week                      29 000
LSM 8-10                                     80%
Gender                                         50/50
Ages 15-34                                   32%
Ages 35+                                      62%
Online visits (per month)              9 000
Facebook followers                      Over 3 050