Why FMR?


Why Advertise with Fine Music Radio?

FMR offers the advertiser a lucrative market across the Cape Peninsula. Within our footprint we have some 42 000 regular listeners with a discerning lifestyle as evidenced by the fact that 90% of our listeners are in the top (7 – 10) LSM groupings. We are proud of the fact that one of our big-ticket clients in the travel industry tells us that 75% of his business comes from FMR listeners.

FMR listeners are extremely loyal; 89% listen every day, of which 50% listen more than 3 hours per weekday and 30% during the weekend. This committed listenership provides a good return on your advertising spend.

For contracts over a certain value we offer exposure on the FMR website, which has roughly 11 000 monthly visitors and roughly 65 000 online streaming listeners. FMR is actively involved in social media and currently has over 4 200 interested Facebook followers.

If you would like to discuss your individual advertising requirements please don’t hesitate to contact us.


101.3     Greater Cape Town
107.9     Fish Hoek / Noordhoek
97.1       Atlantic Seaboard
94.7       Hout Bay / Llandudno


Listeners per week                      42 000
LSM 7-10                                     90%
Gender                                         37% Female | 63% Male
Ages 15-49                                   44%
Ages 50+                                      56%
Online streaming (per month)      65 000
Facebook followers                      Over 4 200