FINE MUSIC RADIO – YOUR PARTNER IN SUCCESS

Fine Music Radio is peerless. We are the only classical and jazz FM radio station in Africa. We are also the only radio station in South Africa to broadcast from a cultural centre.

Should you visit FMR’s studios at Artscape, you’d appreciate that what also sets us apart is our people: We are not only a community radio station , but a community – including our staff, volunteers, listeners, members and advertisers. We are a special bunch, unified by our love of the world’s most beautiful music!

So that’s the fuzzy part, here are the facts:

  • BrandMapp’s research showed the number of FMR listeners in the Cape Town metro alone as over 150 000.
    • BrandMapp is a unique, independent, landscape study of middle class and top end South African adults, the definitive study of the top 30% of South Africans by income.
  • BRC RAMS currently show our audience as 60 000 plus seven-day listeners.
  • The monthly streaming average is 98 000 hours of listening with 21 000 unique listeners and 65 000 session starts.
    • 25% of the streaming audience are in Gauteng.
    • This percentage is consistently growing.
  • Our podcasts currently have 134 published episodes with a monthly average of 1 500 listening hours and about 2 000 unique listeners.
  • Facebook followers: Over 9 400.
  • Our listeners and members actively interact with us via email, phone, and via WhatsApp and Telegram in Studio through our Colony programme.
  • Our monthly e-newsletter for members, Opus, reaches over 3 400 readers.

With our RCS playout system, we have invested in the latest cutting-edge technology to ensure that the scheduling and flighting of your advert is seamless.

As a community radio station we understand that it is both a privilege and responsibility to share our platform with our community:

  • How does this impact you, the advertiser?
    • Research by the Edelman Trust Barometer shows that community radio is one of the most trusted sources of communication.
    • Our listeners are engaged and responsive and have discretionary income.
    • Our small, but dynamic team has the energy and expertise to nurture and drive your product.
    • We punch above our weight with a simple ethos: your success is our success.

Yehudi Menuhin said: “Music creates order out of chaos.” Fine Music Radio does just that, it’s our listeners’ “calm in chaos”.

We look forward to partnering with you and championing your business – the Fine way!

PLEASE SUPPORT OUR ADVERTISERS – THEY SUPPORT FMR

LISTENER PROFILE

  • Roughly even male/female listener split

  • 60/40 split between English and Afrikaans speakers respectively

  • SEM 2 to10, with 75% SEM 8,9 and 10

  • 10% of our listeners are from 15 to 24 years old

  • 20% of our listeners are between 25 and 50

  • 70% of our listeners are over 50

      • Economically active
      • With discretionary income

  • 70% of our listeners are on the move –

      • 49% listen on car radios
      • 14% listen via cellphones (radio and app)
      • 15% listen via DStv Audio Channel 838.

WHERE THEY LISTEN

  • 101.3 – Greater Cape Town

  • 107.9 – Fish Hoek / Noordhoek

  • 97.1 – Atlantic Seaboard

  • 94.7 – Hout Bay / Llandudno

  • DStv Audio Channel 838

  • Online Streaming

GET IN TOUCH

To advertise on FMR contact us during office hours on 021 401 1013, email sales@fmr.co.za or complete the form below:

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