Fine Music Radio is peerless. We are the only classical and jazz FM radio station in Africa. We are also the only radio station in South Africa to broadcast from a cultural centre.

Should you visit FMR’s studios at Artscape, you’d appreciate that what also sets us apart is our people: We are not only a community radio station , but a community – including our staff, volunteers, listeners, members and advertisers. We are a special bunch, unified by our love of the world’s most beautiful music!

So that’s the fuzzy part, here are the facts:

  • BrandMapp’s research showed the number of FMR listeners in the Cape Town metro alone as over 150 000.
    • BrandMapp is a unique, independent, landscape study of middle class and top end South African adults, the definitive study of the top 30% of South Africans by income.
  • BRC RAMS currently show our audience as 60 000 plus seven-day listeners.
  • The monthly streaming average is 98 000 hours of listening with 21 000 unique listeners and 65 000 session starts.
    • 25% of the streaming audience are in Gauteng.
    • This percentage is consistently growing.
  • Our podcasts currently have 134 published episodes with a monthly average of 1 500 listening hours and about 2 000 unique listeners.
  • Facebook followers: Over 9 400.
  • Our listeners and members actively interact with us via email, phone, and via WhatsApp and Telegram in Studio through our Colony programme.
  • Our monthly e-newsletter for members, Opus, reaches over 3 400 readers.

With our RCS playout system, we have invested in the latest cutting-edge technology to ensure that the scheduling and flighting of your advert is seamless.

As a community radio station we understand that it is both a privilege and responsibility to share our platform with our community:

  • How does this impact you, the advertiser?
    • Research by the Edelman Trust Barometer shows that community radio is one of the most trusted sources of communication.
    • Our listeners are engaged and responsive and have discretionary income.
    • Our small, but dynamic team has the energy and expertise to nurture and drive your product.
    • We punch above our weight with a simple ethos: your success is our success.

Yehudi Menuhin said: “Music creates order out of chaos.” Fine Music Radio does just that, it’s our listeners’ “calm in chaos”.

We look forward to partnering with you and championing your business – the Fine way!

Valid for 6 months

Secure your campaign during May/June/July to qualify for this “FINE DEAL”
For an investment of only R8 000 per month, that’s R48 000 over 6 months (VAT Excl.):
You receive exposure valued at R27 000 per month, R162 000 over 6 months.
You save 70% off the standard rate card. T’s &C’s apply.

Adverts – 43 spots per month

Launch/Recorded Podcast – 5min to 6min interview to be placed on our Website for the duration of the campaign. 
Launch Facebook Post- The Facebook post will be at the start of the campaign.
Web –  Logo and link for the duration of campaign
Production – 1 x 30 second advert

Email and speak to our sales team.



  • Roughly even male/female listener split

  • 60/40 split between English and Afrikaans speakers respectively

  • SEM 2 to10, with 75% SEM 8,9 and 10

  • 10% of our listeners are from 15 to 24 years old

  • 20% of our listeners are between 25 and 50

  • 70% of our listeners are over 50

      • Economically active
      • With discretionary income
  • 70% of our listeners are on the move –

      • 49% listen on car radios
      • 14% listen via cellphones (radio and app)
      • 15% listen via DStv Audio Channel 838.


  • 101.3 – Greater Cape Town

  • 107.9 – Fish Hoek / Noordhoek

  • 97.1 – Atlantic Seaboard

  • 94.7 – Hout Bay / Llandudno

  • DStv Audio Channel 838

  • Online Streaming


To advertise on FMR contact us during office hours on 021 401 1013, email or complete the form below:

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